I had the honor of representing the University of San Francisco at the American Advertising Federation's National Student Advertising Competition in 2019. Our client was Wienerschnitzel, where they challenged us college students to change the perception of a hot dog. I worked alongside 4 other team members for 6 months. Together, we conducted the research, came up with the strategy and creative executions, and navigated our way through media planning and evaluations. I am so grateful for the experience to have been able to work on a real campaign, it gave me valuable insights that have prepared me to work at an actual agency.
